Internet in India 2023

Internet in India 2023

‘Internet in India’ report based on the ICUBE 2023 study, covering over 90,000+ households across all states and Union Territories of India (barring Lakshadweep), is an annual report which is the most comprehensive survey of internet usage in the country. The report is jointly prepared by Internet and Mobile Association of India (IAMAI) and KANTAR, the world’s leading marketing data and analytics company.

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Leveraging Location-based Services for a Sustainable EV Ecosystem in India

Leveraging Location-based Services for a Sustainable EV Ecosystem in India

This white paper explores and articulates the strategic role of location services in fostering a sustainable EV ecosystem. As the world transitions towards greener mobility solutions, understanding how location services contribute to the growth, efficiency, and environmental impact of EVs is crucial. It also throws light on the importance of data for the location-based services (LBS), key location-based technologies, and the market potential for location services in the EV sector.  
 
This white paper primarily aims to provide industry stakeholders, policymakers, and technology developers with a comprehensive overview of the opportunities, challenges, and best practices associated with leveraging location services within the context of a sustainable EV ecosystem. “By submitting this form I understand that my personal information will be shared with HERE. HERE will process the information you have provided in accordance with HERE Privacy Policy

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The Indian Online Shopper 3.0

The Indian Online Shopper 3.0

A comprehensive e-commerce report by IPG Mediabrands

Part of Asia's largest consumer insight study run by IPG Mediabrands in collaboration with Google, this report reveals the key psychological motivators driving the next wave of India’s consumer behaviour. Based on a detailed study of 7000+ shoppers, it explores online buying behaviour across demographics, industry categories and shopping platforms.

Key insights:

  • Formats and features that aid discoverability and influence purchase
  • Vertical marketplaces vs. D2C – growth drivers, challenges and more
  • Growing adoption of social commerce led by fashion, beauty & personal care
  • How brands can make the online shopping journey more convenient & engaging
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Travel Tech 2.0 The Next phase of digitally empowering the Indian traveller

Travel Tech 2.0 The Next phase of digitally empowering the Indian traveller

Traveltech 2.0: The next phase of digitally empowering the Indian Traveller

The report studies the state of affairs of the two of India's largest transportation modes, viz. buses and railways and the role of scope of digital platforms in providing value added services to the mass passengers of these two major modes of surface transportation in India.

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